“Logos” can have two meanings.
And our Marketing majors understand both.
People typically understand that a company’s logo is their brand, their symbol, and their “face” they show to the public. A logo shows what a company stands for, their values, and their product. But “logos” is also the Greek word for “the word,” which in Christian circles, refers to Jesus, the incarnate Word of God. Our Marketing majors understand that a Christian’s “logo” is, in fact, “Logos,” or Christ primary in all areas, which includes business practices like marketing.
Similar to OKWU’s overarching “4 P’s,” which are our four mission pillars (The Primacy of Christ, the Priority of Scripture, the Pursuit of Truth, and the Practice of Wisdom), OKWU’s Marketing major emphasizes the importance of making strategic choices, ethical practices, and tactical decisions based upon the 4 P’s of the market side of business – Product, Price, Place, and Promotion.
This major provides a strong educational background for careers in marketing by opening the door of opportunity. Marketing serves as the link between an organization and its customers. Since customer satisfaction is the livelihood of an organization, marketing is one of the most sought-after careers in the country.
Jobs for this major include:
- Sales representative (median salary $60K)
- Public relations manager (median salary $75K)
- Advertising and research specialist (median salary $85K)
Read more at the U.S. Bureau of Labor Statisics here.
Marketing activities can be found in every organization including private, governmental, and not-for-profit. Furthermore, marketing positions are highly visible to executives at higher levels in the organization and serve as primary stepping stones to advancement. Our graduates have a great advantage in this highly needed and highly competitive field because employers look for people who love other people and who have integrity–and our graduates personify these Christian ethics.
As an Oklahoma Wesleyan Marketing major, your education will include courses such as:
- Business Ethics
- Corporate Finance
- Principles of Advertising
- Consumer Behavior
- Marketing Management… and more!
Chesapeake Energy School of Business Faculty
Click here to read about the men and women who will teach you, guide you, and instruct you on your path to becoming a successful business major.
Marketing Degree Plan
Click here to go to the OKWU course catalog, which outlines course descriptions and degree plans for all majors. Information about the Chesapeake Energy School of Business begins on page 104, and the degree plan for this major begins on page 119.