OKWU’s Marketing major emphasizes the importance of making strategic choices and tactical decisions based upon the 4 P’s of marketing – Product, Price, Place, and Promotion. The marketing major provides a strong educational background for careers in marketing by opening the door of opportunity. Marketing serves as the link between an organization and its customers. Since customer satisfaction is the livelihood of an organization, marketing is one of the most sought-after majors in the country. Marketing activities can be found in every organization including private, governmental, and not-for-profit. Furthermore, marketing positions are highly visible to executives at higher levels in the organization and serve as primary stepping stones to advancement.