Sports Marketing

The Sports Marketing degree program prepares business students to excel in a career with a sports franchise or a sports-related corporation. Whether students desire to enter the workforce immediately after graduation or continue with graduate studies, they will find themselves well prepared. Students will receive a solid background in broad business knowledge by taking the Business Core which includes courses in Strategy, Management, Marketing, Economics, Accounting, and Finance. Additionally, students will focus on skills critical to success in sports marketing such as Public Relations, Advertising, and Professional Selling. Faculty will help students gain an understanding of social media and ethical responsibility, both of which are imperative for sports professions.