Sports Marketing

Are you looking to combine your mind for business and your heart for sports?

Sports is one of the most highly competitive and most rapidly expanding venue in the United States’ economic system. But there is more to sports than just strong athletes performing on game day: there is a lot of essential behind-the-scenes work that has to happen to get them there… and that’s where Sports Marketing comes in.

The Sports Marketing degree program prepares business students to excel in a career with a sports franchise or a sports-related corporation. Whether students desire to enter the workforce immediately after graduation or continue with graduate studies, they will find themselves well prepared. Students will receive a solid background in broad business knowledge by taking the Business Core which includes courses in Strategy, Management, Marketing, Economics, Accounting, and Finance. Additionally, students will focus on skills critical to success in sports marketing such as Public Relations, Advertising, and Professional Selling. Faculty will help students gain an understanding of social media and ethical responsibility, both of which are imperative for sports professions.

Because this is such a competitive field, there are plenty of job opportunities available for graduates with a Sports Marketing degree, such as:

  • Public Relations agent (median salary $70K)
  • Sports Analyst (median salary $80K)
  • Athlete or team manager (median salary $90K)
  • Promotion specialist (median salary $83K)… and more!
Read more at the U.S. Bureau of Labor Statistics here.

It’s the best of both worlds!

Combining the best of both worlds, business and sports, Sports Marketing majors will have the chance to explore all areas of business, such as marketing, leadership, finance, and public relations, and they will be able to connect this to the science and promotion of sports in a unique and challenging way. As a Sports Marketing student, your education will include courses such as:

  • Christian Worldview and Apologetics
  • Professional Selling
  • Sports Advertising
  • Recreational Leadership
  • Exercise Physiology
  • Consumer Behavior
  • Sports Law
  • Principles of Marketing…and more!

Be an effective witness for the gospel of Christ by pursuing a significant area in our nation’s eyes and by learning how to use sports as a medium to promote Christian values and ethics with honest business practices.

Chesapeake Energy School of Business Faculty

Click here to learn more about your distinguished business professors and teachers.

Sports Marketing Degree Plan

Click here to go to the OKWU course catalog, which outline course descriptions and degree plans for all majors. Information about the Chesapeake Energy School of Business begins on page 104, and the degree plan for this major begins on page 123.

Contact us for more information!