Bachelor’s in Business Communication
A business communication degree can provide you with a wide range of skills and knowledge that can be valuable in many different professional settings. Whether you are interested in social media management, marketing, public relations, human resources, or another field, this degree can help you achieve your career goals. Upper math and Accounting are encouraged but not required.
The Business Communication major at OKWU allows the student to personalize their degree plan according to their interests; they can take many creative courses such a Graphic Design or Web Design or they can focus more on areas such as Interpersonal Communication and Marketing Management. Compelling stories which drive business and build relationships do not accidentally happen.
Communication specialists in the Business Communication program at OKWU gain valuable skills for the marketplace. Combining effective communication skills with foundational business knowledge improves professional opportunities and enhances marketability. The flexibility of the course work and the quality of content provides the absolute best opportunities for students interested in this field. Upper Math and Accounting are encouraged but not required.
All the faculty in the Business Communication program have worked professionally in the field and are incredibly knowledgeable. The Business Communication program lead has a Master of Science in Strategic Leadership and a Master of Arts in Communication. The creative content courses are led by two faculty with their Master of Fine Arts degree. The other business courses are taught by experts in their field.
Learn to Solve Problems
A degree in business communication can solve several problems that individuals and organizations may face in the business world. It can improve workplace communication and collaboration, reduce misunderstandings and conflicts, enhance career opportunities, and help organizations develop more effective marketing and sales strategies.
Preparation for an Evolving Landscape
Effective communication is critical to business success. Communication is key to building relationships, whether that is collaborating with colleagues and creating an organization’s culture or presenting a product in a new and informative way which captures the consumer’s attention. With advancements in technology and the rise of social media, the way we communicate is rapidly evolving. A degree in business communication can provide individuals with a competitive advantage in the job market by demonstrating their ability to communicate effectively in a business context.
Some potential open jobs around the country include social media management, advertising, public relations, marketing, human resources, corporate communications, and more.
According to the U.S. Bureau of Labor Statistics, many of these fields are expected to grow in the coming years, such as public relations and advertising.
- Public Relations Specialist: Median annual salary of $62,810 as of May 2020, with an 8% growth expected.
- Advertising, Promotions, and Marketing Managers: Average of $133, 000 per year, with a 10% growth expected.
- Marketing Coordinator: Average salary of around $51,000 per year.
- Communications Specialist: Average salary of around $55,000 per year.
Earn Your Business Communication Degree
“The world is impacted by stories. These narratives influence what is bought, sold, and what people think. The unique combination of business and communication skills presented in the Business Communication degree at OKWU provides versatile, in-demand skills which allows a student to create their future, all presented from a Christian worldview. Effective leaders are masters of various forms of communication. I also love that there is a solid business degree offered at OKWU that does not require Accounting or math (beyond Math Survey)”
– Sandy Lynn
Featured Core Classes
Principles of Management
A study of the evolution of management from scientific management to contingency theory with special emphasis on planning, organizing, leading, and controlling. The process of management is emphasized as well as management objectives, ethics, and decision-making. This course allows students to imagine what life is like in a management position.
This course will introduce students to the concept of emotional intelligence (EQ), the ability to recognize and manage emotions in themselves and others. How we process emotions impacts behavior. Throughout the course, students will be exposed to the top characteristics of emotionally balanced individuals, the benefits of having high emotional intelligence, and EQ concepts as they relate to Biblical truths.
Introduction to Graphic Design
An introduction to the principles and methods of graphic design. Includes training in industry-leading graphic design software; Adobe Photoshop, Illustrator, and InDesign. Students apply what they study, using advanced technology in the digital lab studio.