Digital Media Marketing
Designing for the modern world.
OKWU’s Bachelor of Arts in Digital Media Marketing is designed to prepare students for careers in the hyper-changing workplace. We achieve this by training our students to be experts in strategic content creation for the web and for social media, training them in search engine optimization, web and social media analytics, and online advertising.
Students who specialize in this area are prepared to become industry leaders in both large and small organizations by directing and implementing an effective marketing strategy. Career opportunities for our graduates include art direction, social media management, creative agency work, and work in advertising – fields that are projected by the U.S. Bureau of Labor Statistics to experience rapid growth in the coming years.
At OKWU, the Digital Media Marketing curriculum is not only focused on giving students a technical mastery of their craft, but of integrating a strong Christian faith into the teaching. Our students are prepared to approach their careers with the attitude of Christ, effectively taking their faith into the culture through communication.
Our Communications program has won multiple awards across disciplines, and our graduates have gone on to work as news anchors, media creators, and Olympic broadcasters, as well as having work in the field of ministry and with feature films.