Music Business

Develop essential skills in music and business.

 

 

Apply

Bachelor of Arts in Music Business

OKWU’s Bachelor of Arts in Music Business is a dynamic degree that blends music, business, and communication studies into a powerful curriculum designed for the modern music industry. With 30 credit hours in specialized music training and additional coursework in audio, video, and graphic design, students are equipped to pursue diverse paths in the industry.

Students can choose from one of three career-focused tracks:

  • Artist Track – Designed for performers and creatives, this track blends vocal and instrumental training with songwriting and music business courses. Ideal for students looking to launch their own music careers while mastering the business behind the art.

  • Management Track – Built for future industry leaders, this track emphasizes business fundamentals like accounting, marketing, and management to prepare students for careers in label operations, artist management, or music entrepreneurship.

  • Technical Track – Perfect for behind-the-scenes professionals, this track combines music business coursework with hands-on training in music production and A/V technology, building a strong foundation for roles in audio engineering, live sound, and production.

heartrate icon
Chorale

OKWU Chorale is comprised of both music majors and non-majors. Any OKWU student is welcome to come sing. We explore different styles of worship music including contemporary and traditional as well as spirituals and the classics by Bach, Handel, and other great composers. Performance opportunities include on and off campus concerts and students have the opportunity to serve in different capacities of our annual choral festival and summer camp.

headphones icon
Contemporary Ensemble

OKWU Ensemble is comprised of students who have a heart for worship and either sing or play an instrument. Students must audition for this group.

sound icon
Vocal and Piano Lessons

Applied lessons are required for music majors and are available to any OKWU student who wants to learn the basics or expand their skills. Includes one hour of one-on-one instruction with instructor as well as two hours of practice in the practice room each week.

male student singer

Core Classes

  • Piano/Voice
  • Foundations of Music
  • Introduction to Songwriting
  • Graphic Design
  • Video Production or Photography
  • Music Business
  • Music Survey
Taught from a Christian Worldview
Two unique tracks: Bartlesville or Nashville
Learn the music business

The Business Behind the Music

The OKWU Music Program is part of a vibrant community, providing students with several opportunities for real-world experiences and connections. Participation in OKWU ensembles, chapel worship teams, area churches, the Bartlesville Choral Society, and the Bartlesville Symphony Orchestra offers opportunities for leading worship and performance. Additionally, internships at the Bartlesville Community Center and the Performing Arts Center are also available, depending on the student’s area of study.

Music Scholarships

Music scholarships are available by Audition.  

Sign up for Auditions here

Name(Required)
Address
Choose date:(Required)
Choose Voice Type:
student play keyboard

Explore OKWU

A Premier Christian University in Northeast Oklahoma

Skip to content